Featured case studies

Start here. More use cases will be added as we run more Radar engagements.

Premium Haircare Brand: Generic Search → Growth Engine

Turned “risky” generic spend into a structured NTB acquisition strategy with funnel diagnostics.

  • Cross-ad-type view across SP / SB / SD at the search term level.
  • NTB lens to identify true acquisition queries.
  • Funnel leakage pinpointed DPV → ATC as the real bottleneck.
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