Cash-first analytics for ambitious Amazon brands
Casherpa exists to help Amazon sellers grow profitable sales and cash – not just chase higher top-line revenue. AMC Sponsored Ads Radar is our way of bringing a CFO-level lens to Sponsored Ads and DSP performance.
Why “Casherpa”?
A Sherpa is a guide who knows the terrain and helps others climb safely. Casherpa is the same idea, but focused on your cash and profit:
- We help you navigate the complexity of Amazon ads and analytics.
- We connect advertising decisions to P&L reality and cash flow.
- We protect you from vanity metrics that look good but quietly erode margin.
AMC Sponsored Ads Radar is the “radar system” we use on that journey – a structured way to process AMC data and translate it into budget, structure and funnel decisions.
Our philosophy
- Profit first. Sales growth is easy; profitable sales growth is the real job.
- Cash matters. Ad spend that doesn’t show up in your bank balance is risk, not growth.
- Clarity over noise. Fewer, better metrics beat dashboards full of charts.
- Operators first. We design insights for people actually running P&Ls and accounts.
Who we work best with
The best results come when there is a clear line from ad decisions to financial responsibility.
Brand owners & founders
You own the P&L and want to see ads the same way you see cash and margin.
Heads of e-commerce / Amazon
You’re accountable for channel performance and need more than “ACOS looks fine”.
PPC agencies
You want to differentiate with AMC-powered audits and recurring analytics retainers.
How engagements feel
- Structured. We use defined Labs and Radar modules, not random one-off reports.
- Collaborative. We plug into your existing PPC/setup rather than replacing it.
- Transparent. We explain assumptions, thresholds and trade-offs in plain language.
- Pragmatic. We prioritize the actions that move profit and cash, not just “interesting” findings.
What we don’t promise
We don’t promise guaranteed ROAS or a specific profit number. Results depend on competition, product, pricing, operations and many other factors.
What we do promise is a sharper picture of how your ads really make or lose you money – and a clear, prioritized plan to shift more of your spend into the profitable side.