Sponsored Ads Performance Lab
“PPC audit & rebuild, but powered by AMC.”
- Cross-ad-type search term profitability (SP/SB/SD).
- Funnel leakage: impression → click → DPV → ATC → purchase.
- Budget reallocation across campaigns, queries and ASINs.
For serious Amazon brands & agencies
Your goal: profitable sales growth.
Your goal: profitable sales growth.
Our method: AMC-powered Sponsored Ads Radar.
We use Amazon Marketing Cloud to see what normal reports can’t, cut waste in your Sponsored Ads, and reallocate budget into higher-return opportunities – so more of your ad spend turns into cash in the bank.
Built for sellers spending $30k+/month on ads who are done chasing ACOS and want real profit control.
Sponsored Ads Radar Snapshot
Ad spend at risk
23%
High spend, weak profit signals
Hidden profit pockets
+17%
Underfunded, high-return segments
NTB + halo share
41%
Brand-building sales console can’t see
Powered by AMC: search term funnels, NTB & brand halo, DSP ↔ Sponsored Ads synergy, pixel funnels and more.
Built for operators who care about profit, not vanity ROAS
AMC Sponsored Ads Radar is for Amazon brands and agencies who already run Sponsored Products, Brands and Display – but want a clearer picture of where profit is made or lost across the funnel.
Amazon brand owners
You’re done guessing why ACOS swings and want a profit-first view of ads.
In-house e-com teams
You need an “analytics brain” behind your ad console and 3P tools.
PPC agencies
You want to differentiate with AMC-powered audits and retainers.
What normal reports miss – and AMC fixes
Seller Central and most tools show campaign KPIs. They don’t show:
- Where users leak between impression → DPV → ATC → purchase by query and ASIN.
- Which keywords and campaigns truly drive new-to-brand customers and brand halo.
- How DSP and Sponsored Ads work together along the path to conversion.
- What your pixel off-Amazon funnel looks like and where value is lost.
AMC gives us the raw, privacy-safe event data behind your ads – so we can answer the high-value questions that console KPIs and dashboards simply can’t.
From “more sales” to “more cash”
Casherpa stands for one simple idea: top-line growth only matters if it protects and grows your bottom-line cash.
We use AMC to separate:
- Profit engines – campaigns and queries that build margin & LTV.
- Cash burners – activity that looks good in dashboards but erodes profit.
AMC Labs: the core of Sponsored Ads Radar
Productized analytical modules you can run as a one-off audit or ongoing Radar program.
NTB Growth Lab
“CMO-level view of new-to-brand & halo.”
- NTB & brand halo leaders by campaign, query and ASIN.
- Identify true acquisition vs pure harvesting campaigns.
- Re-design KPIs away from ACOS toward profitable brand growth.
Funnel Synergy Blueprint
“How DSP & Sponsored Ads really work together.”
- Path types: DSP-only, SA-only, DSP + SA assist.
- Time-to-conversion and optimal frequency curves.
- Scenarios for shifting budget without killing assisted value.
Pixel Funnel Audit
“Make off-Amazon journeys pay back.”
- Homepage → cart → success funnel by site & campaign.
- Blend off-Amazon conversion value with Amazon sales.
- Prioritize CRO and landing page fixes by impact.
How AMC Sponsored Ads Radar works
A simple 3-step process that plugs into your existing Amazon Ads stack.
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1
Connect & calibrate
We connect to your AMC instance, clarify your catalog, margins and key markets, and define the questions that actually matter for your P&L.
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2
Run the Radar modules
We run a tailored set of Labs (Performance, NTB, Funnel, Pixel) and turn raw AMC SQL into clear findings: waste pockets, profit engines, and funnel bottlenecks.
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3
Prioritize moves & track impact
Together we prioritize structural fixes and budget shifts, then monitor how they show up in both your ad metrics and your cash generation over time.